Fractional CFO Services

The smartest way
forward.

CFO-level financial leadership for growing businesses — without the full-time overhead. Enterprise-grade financial rigour, delivered with sharp commercial instincts.

20+

Years of senior financial leadership

Deloitte

Optus · Swissport · Parratech

CA

Chartered Accountant — outcomes focused

Value Proposition

I don't solve problems — I make problems visible before they exist

Three principles that define how I approach every client engagement.

01

Pre-Emptive CFO

Every other fractional CFO shows up after the fire starts. I see the smoke. Through predictive financial leadership, challenges are identified and neutralised before they escalate.

02

Commercial Conscience

Finance that partners with your business rather than policing it. My experience alongside sales, marketing, and operations makes me a revenue accelerator — not a cost controller.

03

The CFO Who's Done It

PE deals, cyber breaches, network outages, turnarounds. Lived experience through the moments that define a company. Real-world capability when it matters most.

Our Services

How we can help optimise your business

All Services

Revenue Performance

  • Develop & implement sales growth strategies specific to your market
  • Reconcile commission & volumes to actual performance
  • Evaluate financial impact of different products & rate cards
  • Prepare revenue reports by product and location
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Robotic Process & Cost Analysis

  • Detailed review of costs at product, location, and employee level
  • Structure cash-flow efficiency including vendor term reviews
  • Design and prepare detailed employee performance reporting
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P&L & Management Accounts

  • Prepare monthly P&L and management accounts to your specifications
  • Support to get accounts audit-ready and bookkeeping services
  • Review financial controls and support development
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Strategic Business Partnering

  • Align your business's financial goals to operations
  • Budget & forecasting preparation and ongoing performance tracking
  • Decision support for investment, headcount planning, cost optimisation
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Key Challenges for OBCs

The pressures your business faces — and how we address them

Optus Business Centres operate in a uniquely challenging environment. I understand the pressures you face from the inside.

Rising Operational Costs

Inflation, energy, wages, rent, and insurance premiums continue to erode margins. Operational cost management requires a structured, data-led approach.

Cash Flow Management

The balance between inflow and outflow creates challenges to operations and growth. Proactive cash-flow planning protects your runway.

Talent Shortages

Finding and keeping quality sales staff — the engine of an OBC — remains a persistent challenge requiring smart commission structures and retention strategies.

Contractual Changes

New Optus commercial agreements are on the horizon. Without proactive modelling, changes to commercials can lead to unexpected profit reduction.

Owner Burnout

Wearing multiple hats leads to exhaustion and over-reliance on a few key customers. Strategic financial partnership frees owners to focus on what matters.

Regulatory Changes

TCP code changes could require additional compliance measures. I provide the financial and regulatory guidance to stay compliant and competitive.

Why Trinity BCS

Enterprise-grade financial rigour for growing businesses

  • 01

    Profitability Focused

    Detailed channel partner performance analysis at the partner, product, and segment levels — translated directly to your business's bottom line.

  • 02

    Product & Pricing Strategy

    Deep understanding of SMB and mid-market customer needs, and the knowledge to translate product and pricing strategy into meaningful P&L outcomes.

  • 03

    Cost-to-Acquire Expertise

    Each geographical area, product, and segment requires a tailored cost-to-acquire approach — fitted precisely to your business model.

  • 04

    Accounting, Cash-flow, Compliance

    Whether you need support preparing accounts, improving cash-flow, or ensuring TCP compliance — structured, practical financial management.

Rudi van der Westhuizen

CA · Chartered Accountant · Fractional CFO

20+ years of senior financial leadership spanning audit, advisory, commercial finance, FP&A, and CFO-level operations. A rare breadth of technical accounting depth combined with sharp commercial instincts.

I've owned P&Ls up to $1BN, led multi-disciplinary teams, and delivered meaningful cost reductions, revenue growth, and efficiency gains across highly competitive environments.

Deloitte Optus Swissport Parratech
Engagement Model

Flexible structures built for your stage of growth

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Get Started

CFO-level expertise without the
full-time commitment

Smart, agile financial leadership tailored to your business needs. Let's build something exceptional together.